Privacy Policy


Last updated: 1 May 2025

At Wildshaped ("we", "us", "our"), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and store your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Wildshaped
 Owned and operated by: Heather Mortley
Email: contact@wildshaped.co.uk
Data Controller: Heather Mortley

2. What Personal Data We Collect

We may collect and process the following types of personal data:

  • Contact details: Name, address, phone number, email address, emergency contact details

  • Dog details: Dog’s name, age, breed, lifestyle, general, medical and behavioural history

  • Appointment details: Dates and times of consultations, training progress, and session notes

  • Payment information: (If applicable; note that payment processing is handled securely via third-party platforms)

  • Correspondence: Communications via email, social media, or contact forms

  • Booking data: Collected through Acuity Scheduling, including appointment history and any information you submit during the booking process

3. How We Collect Your Data

We collect data in the following ways:

  • Directly from you when you contact us via phone, email, website forms, or social media

  • When you book a session using Acuity Scheduling

  • When you fill out training or behaviour questionnaires

  • Through our website, using cookies (see Section 8 below)

4. Why We Process Your Data

We use your data for the following purposes:

  • To provide our dog training and behaviour services

  • To manage bookings and communicate with you about appointments and follow-ups

  • To maintain accurate records of training history and client interactions

  • To comply with our legal obligations (e.g., insurance or record-keeping)

  • For invoicing and payment processing

  • With your consent, to send occasional updates or relevant information (you can opt out at any time)

We process your data based on one or more lawful grounds under the UK GDPR:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate interest (e.g., to ensure quality of service or respond to enquiries)

5. Data Sharing

We do not sell, rent, or trade your personal data.

We may share your data only with:

  • Acuity Scheduling, which processes booking information on our behalf

  • Veterinary professionals, but only with your consent if collaboration is needed

  • Payment processors, such as Stripe or PayPal, if used for transactions

  • IT or website providers, solely for support and maintenance (all bound by confidentiality obligations)

All third-party services used are GDPR-compliant and required to safeguard your data.

6. How Long We Keep Your Data

We retain personal data only as long as necessary for the purposes it was collected:

  • Client records: Retained for up to 7 years after the end of our working relationship (for legal and insurance purposes)

  • Enquiries: Typically deleted after 12 months if no services are provided

  • Mailing list data: Retained until you unsubscribe

  • Booking data via Acuity: Retained in accordance with their data policies (you can request deletion at any time)

7. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you

  • Request correction of any inaccurate or incomplete data

  • Request deletion of your data where appropriate

  • Restrict or object to certain types of processing

  • Withdraw your consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk

To exercise your rights, please contact: [Insert Contact Email]

8. Website Cookies

Our website may use cookies to:

  • Enable site functionality

  • Track usage patterns (anonymously)

  • Improve user experience

Where required, you will be prompted to accept or manage cookies when visiting our site. You can also adjust your browser settings to control cookie usage.

9. Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. Data stored electronically (e.g., via Acuity or email) is secured with appropriate encryption and access controls.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most recent version will always be available on our website. We encourage you to review it periodically.

If you have any questions or concerns about this Privacy Policy or your data, please contact:

Heather Mortley
Email: contact@wildshaped.co.uk